Start free. Upgrade when it pays for itself.
One plan for your whole Instagram business, or just the page. No contact-based pricing, no overage bills, and 0% on every sale.
Instagram automation, scheduling, insights and brand deals, with your link-in-bio page included. Pro includes Link Pro; Studio includes Link Studio.
Free
Everything you need to start on Instagram
Free forever, no card needed
Start free- 1,000 automated DMs a month
- 3 live comment-to-DM automations
- Post, Reel, Story and DM triggers
- Plan 10 posts ahead
- Comment Shield on 2,000 comments a month
- 30 AI caption drafts a month
- Analytics, Post Report and Trial Bench with the core numbers
- Money Inbox, Deal Desk and 1 invoice a month
- A published media kit and a link-in-bio page
Essentials
Put your DMs on autopilot
$84 billed yearly
Start with Essentials- Everything in Free plan, plus
- 10,000 automated DMs a month
- Unlimited automations and scheduling
- Follow-to-unlock and email capture inside your DMs
- Remove knit.bio from your DMs
- Email broadcasts, 1,000 a month
- AI that sorts brand DMs and spots warm leads in your comments
- See who your superfans are and what people keep asking for
- 90 days of analytics history and 10 invoices a month
Pro
Most popularFor creators who sell and land brand deals
$180 billed yearly
Go Pro- Everything in Essentials plan, plus
- 25,000 automated DMs a month
- The full Insights suite: Deep Dive, A/B testing and every Post Report and Trial Bench KPI
- 1 year of analytics history and 5 PDF reports a month
- FAQ auto-answers, 500 a month
- Inbox auto-replies and Comment Concierge DMs
- Ad triggers, product cards and zero-tolerance moderation
- Full media kit: booking requests, PDF and no badge
- 100 invoices a month
- Link Pro: a store with 0% fees and 3 pages
Studio
The whole toolkit, with room to go viral
$348 billed yearly
Go Studio- Everything in Pro plan, plus
- Unlimited automated DMs and comments screened
- Unlimited FAQ auto-answers
- Up to 50,000 AI comment reads and 30,000 inbox reads a month
- All your history, unlimited PDF reports and 100 Deep Dive questions a month
- Unlimited invoices
- Link Studio: unlimited products, pages and pixels
- Priority support
Every new account starts with a free trial of Pro. No card needed.
Never priced by contacts
Contacts are unlimited on every plan. A post that goes viral never moves you to a pricier tier.
No surprise overage
We tell you at 80% and 100% of a monthly limit. Then things pause until the 1st; you are never billed extra.
0% on every sale
Your own Stripe, PayPal, UPI or Razorpay. Buyers pay you directly, on every plan.
Switch anytime
Upgrade, downgrade or move between the Creator suite and Link-in-bio plans whenever you like.
Every limit, in writing.
Exactly what each Creator suite plan includes. These are the same numbers the app enforces, and you can watch your own usage in Settings.
Swipe sideways to compare plans →
| Feature | Free | Essentials | Pro | Studio |
|---|---|---|---|---|
| Instagram automation | ||||
| Automated DMsContacts are always unlimited. Replies you type never count. | 1,000 / month | 10,000 / month | 25,000 / month | Unlimited |
| Live automationsHow many comment-to-DM or story-reply automations can be turned on at the same time. | 3 | Unlimited | Unlimited | Unlimited |
| Post, Reel, Story and DM triggersWhat can start an automation: a comment on a post or Reel, a story mention, or a keyword in an incoming DM. | ||||
| Ad (dark post) triggersTrigger an automation from comments on a running Instagram ad, including dark posts that never appear in your organic feed. | ||||
| Follow-to-unlock and email captureRequire a follow, or collect an email address, before the automation sends what it promised. | ||||
| Product cards in DMsShow a buyable product card, with image and price, directly inside the DM thread. | ||||
| Remove knit.bio from DMsAutomated DMs mention knit.bio by default; this removes that mention. | ||||
| Inbox and comments | ||||
| Money Inbox sortingEvery DM sorted into one of four lanes: budget, deliverables, deadline, or general — so brand deals never get buried. | ||||
| AI inbox readsHow many incoming DMs the AI can read and route each month. Reading is unlimited manually; this is only the AI-assisted reads. | 500 / month | 5,000 / month | 30,000 / month | |
| Inbox auto-repliesLet the AI draft and send a reply itself, instead of just sorting the DM for you to answer. | ||||
| Comments screened by Comment ShieldComments checked each month by the spam and abuse filter that hides or deletes what matches your rules. | 2,000 / month | 25,000 / month | 100,000 / month | Unlimited |
| Your own Shield rulesCustom keyword or phrase rules you write yourself, on top of the built-in spam and abuse filters. | 3 | 20 | Unlimited | Unlimited |
| Zero tolerance and the AI hostility ruleAuto-hide anything the AI flags as hostile or abusive, with no manual review needed. | ||||
| AI comment readsHow many comments the AI can read each month to tag intent and draft replies, on top of what Comment Shield screens. | 1,000 / month | 10,000 / month | 50,000 / month | |
| Comment Concierge taggingAutomatically tags each comment by intent — a price question, a shipping question, praise, and so on. | ||||
| Comment Concierge DMsFollow up with a DM automatically, based on what a comment was tagged as. | ||||
| FAQ auto-answers in DMs and commentsAnswers to your most common questions, sent automatically in comments and DMs without an automation to set up. | 500 / month | Unlimited | ||
| Audience | ||||
| SuperfansYour most engaged followers, surfaced automatically from likes, comments and DMs. | Counts | Names | Names + message | Names + message |
| Audience SignalsWhat your audience is asking for and praising, mined from comments and DMs, so you know what to post or sell next. | Counts | Topics | + Praise, notify | + Content prompts |
| Broadcast emailsUnlimited through your own Resend or SendGrid. | 1,000 / month | 5,000 / month | 20,000 / month | |
| Largest single email sendThe most recipients one broadcast email can go out to at once. | 250 | 1,000 | 10,000 | |
| DMs per broadcastThe most recipients one broadcast DM blast can go out to at once. | 100 | 500 | 500 | |
| Planning | ||||
| Upcoming postsHow many posts you can have scheduled and waiting in the queue at once. | 10 | Unlimited | Unlimited | Unlimited |
| AI caption draftsAI-written caption drafts you can generate each month. | 30 / month | 100 / month | 300 / month | 1,000 / month |
| Queue slots, Ideas board and first commentReserve fixed posting times, keep a backlog of half-formed ideas, and auto-post the first comment the moment a post goes live. | ||||
| Insights | ||||
| Analytics historyHow far back you can look in your analytics dashboard. | 30 days | 90 days | 1 year | All of it |
| Post Report: reach, funnel and verdictA per-post breakdown of how far it reached, the view-to-click-to-sale funnel, and a plain-English verdict on whether it worked. | ||||
| Post Report: what a post earnedRevenue, per 1,000 reached, first order, best seller. | ||||
| Post Report: compare with recent postsSee how a post performed against your last several, so a good number has something to beat. | ||||
| Trial Bench: the call and Instagram’s numbersThe call is a plain "working / not working" read on a Reel test; Instagram’s numbers are Meta’s own reach and engagement stats for it. | ||||
| Trial Bench tests at onceHow many Reel experiments can be running at the same time. | 1 | 3 | Unlimited | Unlimited |
| Trial Bench: confidence read and money KPIsA statistical confidence score on the result, plus revenue tied to each version tested. | ||||
| A/B testing2–3 versions of one Reel, head to head. | ||||
| Deep DiveAsk questions about your own analytics in plain English and get an AI-written answer, instead of digging through charts. | ||||
| Deep Dive questionsHow many Deep Dive questions you can ask each month. | 30 / month | 100 / month | ||
| PDF reportsExportable PDF summaries of your analytics, ready to send to a brand or sponsor. | 5 / month | Unlimited | ||
| Brand deals and money | ||||
| Active dealsBrand deals you can track at once in Deal Desk, from first DM to paid invoice. | 5 | 25 | Unlimited | Unlimited |
| InvoicesInvoices you can send to brands each month. | 1 / month | 10 / month | 100 / month | Unlimited |
| Published media kitYour public one-pager for brands, built from your real Instagram stats. | With badge | With badge | Full, no badge | Full, no badge |
| Media kit bookings, PDF and link-click proofLet brands book a call straight from your media kit, export it as a PDF, and prove which links actually get clicked. | ||||
| Short linksTrackable, brandable short links you can create and reuse across posts and DMs. | 5 | 25 | 100 | Unlimited |
| Affiliate programsSeparate affiliate programs you can run at once, each with its own link, rate and recruits. | 1 | 3 | Unlimited | Unlimited |
| Custom endings, UTM tags and QR codesPick your own slug for a short link, tag it with UTM parameters, and generate a scannable QR code for it. | ||||
| Payout trackingSee what each affiliate is owed and what has already been paid out. | ||||
| Payout calendar, CSV import, branded domainSchedule recurring payout dates, bulk-import affiliates from a spreadsheet, and use your own domain for short links. | ||||
| Link-in-bio page | ||||
| Included page plan | Link Free | Link Free | Link Pro | Link Studio |
| Pages | 1 | 1 | 3 | Unlimited |
| Active blocks per page | 5 | 5 | Unlimited | Unlimited |
| Store with 0% fees | 10 products | Unlimited | ||
| Remove knit.bio branding | ||||
| Google Analytics, Meta Pixel and ad tracking | ||||
| Support | ||||
| Help center and email | ||||
| Priority support | ||||
Just need the page?
The page and store on their own, with Instagram tools on the Free plan. See them in action on the link-in-bio page.
Swipe sideways to compare plans →
| Feature | Link Free | Link Pro | Link Studio |
|---|---|---|---|
| Your page | |||
| Unlimited links and social icons | |||
| All 24 block types | |||
| Active blocks per page | 5 | Unlimited | Unlimited |
| All 28 themes, custom fonts and colours | |||
| Pages | 1 | 3 | Unlimited |
| Page analytics and block scheduling | |||
| Leads and selling | |||
| Email and phone capture, submissions inboxCollect contact details on your page and read every submission in one inbox. | |||
| Email-tool sync (Mailchimp and others)New captures sync straight into your existing email list, no manual export. | |||
| Store with 0% feesSell products from your page; knit.bio never takes a cut of the sale. | 10 products | Unlimited | |
| Stripe, PayPal, UPI and RazorpayConnect your own payment account; buyers pay you directly. | |||
| Digital product deliveryAutomatically deliver a file, link or code the moment a digital product is bought. | |||
| Shopify syncPull products in from an existing Shopify store instead of adding them by hand. | |||
| Brand and growth | |||
| Remove knit.bio branding | |||
| Google Analytics, Meta Pixel and ad tracking | |||
| Password and age-locked blocks | |||
| Instagram tools | Free plan | Free plan | Free plan |
| Priority support | |||
What is the difference between the Creator suite and Link-in-bio plans?
The Creator suite is the whole toolkit: Instagram DM automation, scheduling, Comment Shield, insights, brand deals and your link-in-bio page. Link-in-bio plans are just the page and store, for anyone who only needs that; their Instagram tools stay on the Free plan. Pro includes everything in Link Pro, and Studio includes everything in Link Studio.
What happens when I hit a monthly limit?
Nothing is ever charged as overage. We tell you at 80% and again at 100%. At the limit, automated DMs pause until the 1st of next month, Comment Shield steps aside, and AI features fall back to their rule-based versions, which keep working. You can upgrade at any moment and the new limit applies straight away.
Do you charge by contacts or followers?
No. Contacts are unlimited on every plan and the price never changes with your follower count. The limit that matters is automated DMs a month: 1,000 on Free, 10,000 on Essentials, 25,000 on Pro and unlimited on Studio. Replies you type yourself never count.
Why are automated DMs paced instead of sent all at once?
Instagram’s anti-spam systems look for accounts that message faster than a person plausibly could, and Meta publishes no exact safe rate. So knit.bio spreads automated messages evenly, at a pace kept well inside what tools in this category treat as safe. Nothing is dropped: on a very busy post the rest wait in a queue, and replies to comments stay valid for 7 days, so everyone still gets theirs.
How do transaction fees work?
knit.bio takes 0% on every sale, on every plan. You connect your own Stripe, PayPal, UPI or Razorpay account and the money goes straight to you. The store itself comes with Link Pro, Pro and above.
Can I switch plans anytime?
Yes. You can upgrade, downgrade, switch between the Creator suite and Link-in-bio plans, or cancel at any time. Upgrades apply straight away; cancelling stops the next renewal and you keep your plan until the end of the period you have paid for.
Do I have to pay to try knit.bio?
No. The Free plan is free forever and includes DM automation, scheduling, analytics, the Money Inbox, Deal Desk and a full link-in-bio page. New accounts also start with a free trial of Pro, no card needed — and if you go to check out on Studio before you are ready to pay, you get a free trial of that too.
Do you offer refunds?
Refunds are not automatic. If there is a genuine problem with the service that we cannot fix, contact support and we will review it; approved refunds cover the unused part of your current billing period, pro rata. You can try before you pay either way: every account starts with a free trial of Pro, and starting checkout on Studio unlocks a free trial of Studio too, no card needed for either. Cancel at any time so you are not billed again. Full details are in our Terms of Service.
Your whole stack, minus the stack.
Automation, scheduling, analytics, brand deals, your store, email and invoicing usually live in seven apps with seven contact lists. knit runs all seven from one account, and ties every DM, link tap and sale back to the post that started it.
- Comment-to-DM automation~$15/mo
- Post scheduler~$18/mo
- Instagram analytics~$10/mo
- Media kit and deal tracker~$12/mo
- Link-in-bio page with a store~$9/mo
- Email broadcasts~$15/mo
- Invoicing and payment tracking~$15/mo
Plus seven contact lists that never sync, and a cut of every sale on some tools.
Every job on the list above, in one app.
Billed yearly on Essentials ($9/mo month-to-month), or $0 on Free. The full stack above, store and unlimited limits included, is Studio at $39/mo ($29/mo billed yearly). One contact list across your DMs, page, store, email and invoices either way.
That’s $1000+ a year back in your pocket.
Old-way prices are typical entry-level monthly prices for standalone tools, which usually rise with audience size. They are not a quote for any specific product.
What’s in the box
- Comment-to-DM automations
- Story, DM and ad triggers
- Grid planner and scheduler
- Comment Shield moderation
- Money Inbox for brand DMs
Insights
- Analytics with best times
- Post Report, reach to orders
- Trial Bench for Trial Reels
- Deep Dive health score
- PDF reports for brands
Money
- 0% platform fee on sales
- Store with digital delivery
- Deal pipeline and invoices
- Live media kit for brands
- Income ledger and forecast
Page and audience
- Link-in-bio page, 28 themes
- Email and phone capture
- Superfan ranking
- Email and DM broadcasts
- CSV and Excel export
Your whole Instagram toolkit, free to start.
Connect Instagram, plan your first week, switch on an auto-DM and publish your page, all in one sitting.